Think like a reader, not an author
Readers search for what they want to feel or learn, such as "enemies to lovers small town" or "beginner keto meal plan". Write down the phrases they would type, then check what Amazon suggests as you type them.
Use all seven keyword slots
Each slot can hold a short phrase. Avoid repeating words from your title and subtitle, since Amazon already indexes those.
Choose categories where you can actually rank
A smaller category where you can reach the top 20 beats a huge one where you disappear. You can request additional categories through KDP support.
Write a description that sells
Open with a hook, name the promise of the book, and finish with a clear call to action. Use short paragraphs and bold lines for scanning.
Review and refresh quarterly
Search trends change. Look at your sales dashboard every few months and adjust keywords for what is converting.