30 days out
Finalize your cover, description and keywords. Upload files and order a proof copy.
21 days out
Send advance copies to early readers and ask for honest reviews on launch day. Build a simple landing page with an email signup.
14 days out
Schedule social posts, prepare your email announcement, and line up any podcast or blog guest spots.
Launch week
Publish, announce to your list, and ask readers to leave reviews. Keep promotions steady across the week.
After launch
Review what worked, thank your readers, and start planning promotions for month two.